Jenny AnderssonTalking about: The Power of Purpose in building sustainable enterprise, engagement and profit; the key steps to evolved enterprise.
Jenny is an expert in brand communications for purpose-led organisations. She has worked with some of the world’s most visionary brand leaders and entrepreneurs, consistently exploring ways to move from a business model of “bigger” to better’. ‘Better’ for these visionary leaders means aligning their brand behind beliefs and values and ensuring the customer experience is always consistent and coherent to drive greater engagement. ‘Better’ means their business is working to create positive change for the planet….whilst growing profitably.
Working up close and personal with visionaries from brands like Patagonia, Levi Strauss, Virgin, Timberland, Compassion in World Farming, WAF, RSPCA has made it possible for her to help them face critical challenges in aligning their socially and environmentally responsible brands with making their business better and more profitable.
As a brand strategist she supports entrepreneurs to develop their core purpose, beliefs and vision; and helps existing organisations who are ready to act to create shifts in how they do business, improve their prospects of becoming influential, leverage their possibility for purposeful business, while increasing their profitability.